Casa Azul partnered with Eiza González to launch the new Organic Tequila called Casa Azul Organic Tequila. Known for her roles in hit films such as Baby Driver, Fast and Furious Presents: Hobbs & Shaw, and Ambulance and with multiple film and television projects underway in 2023, the Mexican-born actress has long held a deep affinity for luxury tequila. She was meticulous and intentional in selecting a Tequila brand that mirrored her passion and connection to Mexican culture.
As a Mexican woman, Tequila is a deep part of my culture and heritage. It was important for me not to be just another celebrity face of a brand, but to partner with a family-led business that celebrates modern Mexico and gives back to my people. After learning Lance’s incredible track record in the industry and spending time with the multi-generational family that owns the farm and distillery in Mexico, it was clear I found a brand that loves and respects Tequila and Mexican culture like me. – Eiza González
Casa Azul and Eiza González will kick off a multi-million dollar campaign, welcoming people to share real moments with real friends. The brand honors the past but celebrates a modern take on luxury, by taking an uncompromising approach to craft production but embracing new consumers with an iconic blue bottle and through Eiza’s deeply personal connection to Tequila and Mexico.
Casa Azul grows its own agaves to full maturity on a single estate, with no additives (no coloring, flavoring, sweeteners, or glycerine). Three generations of farming knowledge tend to every plant by hand – planting, cleaning, harvesting all without pesticides or chemicals, USDA Certified Organic. The agaves are baked in stone ovens, and then the Tequila is rested for 2 to 3 months before bottling, resulting in a smooth, soft character.
Casa Azul Organic Tequila is distributed by RNDC, and is launching in CA, AZ, CO, TX, LA, IL, MD, DC, VA, SC, GA, and FL, and rolling out across major markets this year. The tequila is available in three expressions with the following SRPs: Casa Azul Organic Blanco ($69), Casa Azul Organic Reposado ($89), and Casa Azul Organic Añejo ($129).
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