Chanel’s Gabrielle Bag was unveiled on the runway in October at the fashion House’s data-center-themed show, after Karl Lagerfeld got the idea for the new model from virtual reality glasses. To celebrate the launch of the new It Bag, the designer chose four muses to front the campaign and star in their own short film: Kristen Stewart, Cara Delevingne, Carline de Maigret and Pharrell Williams. Directed by Daniel Askill, the video campaign features each star individually rocking the new style.
Chanel has just released the first campaign for the new Gabrielle Bag starring Kristen Stewart. The 26-year-old actress is captured in an old loft space where she dances around and runs into walls as she discovers the new bag and goes to meet the “spirit of Gabrielle.”
There’s something eerie about the film, but it’s ultimately exuberant. It leads me to her name, Gabrielle, scrawled on the window, it’s like affirmation, I’ve been validated. It almost represents the first glimpse Gabrielle allows me to have of her, and I get happy. – Kristen Stewart
Short films featuring the three other campaign stars, Cara Delevingne, Pharrell Williams, and Caroline de Maigret, will be released later this month.
Chanel’s Gabrielle Bag comes in six iterations and a variety of materials, such as classic black lambskin and alligator. Price-wise, the bags will range from $3,000 to about $33,000 for a large style rendered in exotic materials.
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