Italian blogger, businesswoman, fashion designer, and model Chiara Ferragni has joined football legend Pelé, tennis world No. 1 Novak Djokovic, track and field champions Dina Asher-Smith and Usain Bolt and three Michelin star chef Clare Smyth to become the latest global ambassador and face of the global campaign for Hublot.
Everything I do, I do to share. The things I love, the people I love, the things I experience, my daily life, my children, my work: I put my heart into everything to inspire others, to believe in themselves and their dreams. I found my ikigai in 2009. I managed to combine my passion with my talent in response to a need and now it has become my business. By opening the door to who I am and what I experience, I am also hoping to inspire the women of today not to choose between being a wife, a mother or an entrepreneur. All these roles complete me, just as they complete each other. Beauty drives everything I do. Not only inner beauty, but everything I see around me. That is reflected in my collaborations, my words, my charity work and my daily life. Why Hublot? Because Hublot is not like any other watch brand, it follows its own distinctive path, with determination: It follows its dreams of innovation, while respecting traditions; it seeks beauty both inside and out, by showcasing much more than athletic performance or the success of a family member, it celebrates the reasons for this performance and success, in other words, the ability to be first, different and unique. Hublot’s messages and values speak to me, that’s why I have chosen to join this family today. A fusion of passion and determination has shaped who I am, across all my roles, and forged the businesswoman I have become. This same fusion has also made Hublot the company it is today. – Chiara Ferragni
In September 2017, Ferragni was ranked first on the Forbes “Top Fashion Influencers” list, after launching theblondesalad.com. Her blog and shoe line, Chiara Ferragni Collection, became a case study at Harvard Business School. Self-made, she single-handedly created a job for herself, followed her instincts, asserted her choice to share and talk about her life.
She is an entrepreneur who embodies the digital revolution and the arrival of social media. With her fashion blog, launched 12 years ago, Chiara was immediately considered the most influential and most famous blogger in the world. She also uses her platforms and visibility to help the causes that are close to her heart. With an Instagram community of 24.7 million followers, Ferragni shares her daily life as a wife, mother and entrepreneur openly and frankly.