Crown Royal, the acclaimed whisky brand, announced an exciting collaboration with the renowned multidisciplinary artist, Solange Knowles, as part of their innovative partnership with Saint Heron. This groundbreaking alliance marks the introduction of Crown Royal’s latest limited-time creation, the exquisitely crafted Crown Royal Golden Apple Aged 23 Years.
Crown Royal in collaboration with Solange Knowles, a true admirer of the brand, is set to host a remarkable series of events that embody their harmonious synergy and celebrate extraordinary flavors and visionary artistry, much like those showcased in the creation of Golden Apple. To commence this exciting partnership, Crown Royal and Solange will join forces on June 8th in New York, unveiling Saint Heron’s inaugural collection of hand-blown glassware during the opening reception of the creative group’s thought-provoking screening, “A House is not a Home.” This captivating video encapsulates the profound dialogue surrounding the essence of objects and the stories they embody. Throughout the evening, Crown Royal Golden Apple will be elegantly served from these exquisite glassware pieces, allowing guests to savor and explore the exceptional liquid while delving into the inspiration and artistic process that gave birth to this remarkable collection.
The Crown Royal Golden Apple x Solange Knowles affair promises a complete sensory immersion, enticing guests to indulge in the opulent and intricate flavor profiles of this groundbreaking new creation. Taking place in Houston, Solange’s hometown, this invite-only event will be set in a luxurious environment that epitomizes the essence of Golden Apple.
As attendees embark on this remarkable journey, they will be transported to a realm of pure luxury and indulgence, where a convergence of music, art, food, and culture awaits. This extraordinary collaboration unveils a mesmerizing fusion of larger-than-life audiovisual installations, crafted to explore the profound and captivating connection between culture, gold, and music. Through an awe-inspiring multiscreen installation, guests will be immersed in an ethereal world, delving into the symbolic representations of power, wealth, and corruption inherent in this precious metal. This breathtaking backdrop will serve as the perfect canvas to unveil and celebrate the remarkable launch of Golden Apple, as its flavors intertwine with the artistic significance of the event. Prepare for an unparalleled experience that transcends boundaries and leaves an indelible mark on all who attend.
Golden Apple is a testament to Crown Royal’s meticulous craftsmanship, showcasing the brand’s renowned attention to detail. This extraordinary offering combines the flavors of 23-year-aged whiskies with the luscious taste of golden delicious apples, accompanied by indulgent notes of creamy vanilla, toasted oak, and cinnamon. The result is a bold and rich profile that truly deserves its own spotlight.
But the innovation doesn’t stop at the flavor profile alone. Beginning in mid-June, consumers will be treated to an unparalleled multi-sensory experience through an augmented reality (AR) component linked to the bottle. By scanning the QR code on the bottle, they will be transported into an immersive AR world synchronized with captivating music. This groundbreaking audio-reactive enhanced reality (ER) experience takes consumers on a visual journey crafted by Golden Apple, heightened by the power of music. With two exciting modes to choose from, ‘creator mode’ allows individuals to construct their own personalized world where visuals harmonize with the accompanying soundscape, while ‘party mode’ offers real-time synchronization between the AR universe and the music of their choice.
The exceptional Crown Royal Golden Apple Aged 23 Years arrives on shelves starting June 1st. This extraordinary limited-edition blend is presented in a bespoke golden bottle, nestled within the iconic suede-finished Crown Royal bag and collector’s box. With meticulous attention to detail, Crown Royal has crafted a truly remarkable offering that showcases the pinnacle of luxury and elegance. The Golden Apple blend boasts an ABV of 40%, ensuring a perfectly balanced and nuanced drinking experience. To indulge in this exquisite creation, a 750mL bottle is available for a suggested retail price of $249.99.
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