Three years after announcing an all-new, high-bodied Rolls-Royce, the luxury automaker confirms that its new motor car, that redefines luxury travel by making it Effortless, Everywhere, will be called Cullinan. The luxury SUV is the second Rolls-Royce to sit atop the company’s recently announced all-new proprietary aluminium spaceframe ‘Architecture of Luxury’.
The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago. It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others. – Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce
Unique and unequalled in its brilliance, every facet of the Rolls-Royce high-bodies vehicle sparks. The Cullinan Diamond is the largest gem-quality rough diamond ever found, weighing 3,106.75 carats (621.35 g), discovered at the Premier No. 2 mine in South Africa, on 26 January 1905. It was named after Thomas Cullinan, the mine’s chairman.
Just like the diamond, the Rolls-Royce SUV has undertaken a fascinating journey. From the searing deserts of Africa and the Middle East to the freezing snows of the Arctic Circle; from the grassy glens of the Scottish Highlands to the towering canyons of North America, the designers, engineers, craftspeople and artisans of the House of Rolls-Royce have shaped, tested and polished this unique motor car to eliminate any flaw and make it Effortless, Everywhere.
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