Italian illustrator Francesco Poroli designed the second edition of the CULTI MILANO for Automobili Lamborghini home fragrance. The new diffuser fragrance celebrates art, design and craftsmanship: a focus of the partnership between CULTI MILANO and Automobili Lamborghini. Launched last year, it was the first joint branding project of this kind for CULTI MILANO.
The fragrance has top notes of grapefruit and bitter orange that make way for fresh vetiver and bergamot, before sandal and cedarwood complete the scent.
Francesco Poroli created handiwork that decorates the bottle and packaging of the 1000 ml Decor home fragrance. It features a few of sharp lines inspired by sports car designs. They fan out from the symbol of the fragrance: a wheel/flower that brings together the logos of the two companies. The combinations of bold colors seen on the bodywork of the cars cover the square surfaces of the bottle and the box, making this Art Edition a real collector’s item. The illustrations on the diffuser are produced with water-based inkjet printers using innovative, sustainable techniques. They have a low environmental impact, just like the packaging, which is made from recycled paper.
This project represents painstaking, dedicated attention to detail: it was like working on a Lamborghini sports car, in which every single feature and detail has a purpose and meaning. They are brought together with engineering skills in a perfect pairing, to make dreams come true. An identical approach is taken in the CULTI MILANO world, whose prestige stems from the groundbreaking way it filled spaces with scents and introduced ambience culture into our lifestyles. – Francesco Poroli
The CULTI MILANO for Automobili Lamborghini capsule collection by Francesco Poroli is available in the CULTI MILANO and Automobili Lamborghini official online stores, the Lamborghini flagship store in Sant’Agata Bolognese, the CULTI HOUSES in Milan, Turin, Rome, Forte dei Marmi, Naples and Bari, and from all Automobili Lamborghini dealers worldwide.
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