Belvedere, the world’s first super-premium vodka, presents a new campaign featuring critically acclaimed actor Daniel Craig and directed by Academy Award-winning filmmaker Taika Waititi. This unexpected and fun collaboration showcases the actor as we have never seen him before.
Specifically for this new campaign, Daniel Craig has been skillfully and humorously choreographed by celebrated choreographer JaQuel Knight. The actor dances to an original track written and performed by global superstars Rita Ora and Giggs and produced by hitmakers Invisible Men, Bandits and Hungry Man. The accompanying campaign stills were captured by the iconic fine-art and fashion photographer Juergen Teller. Christine Centenera styled the shoot with a clean, modern edge.
Taika Waititi envisioned this campaign as a perspective on how life might look when the cameras are not rolling. Craig moves out of a gathered crowd and passes across Paris’s iconic Pont Neuf bridge. He dances his way through the lobby, hallways, and rooftop of the luxurious Cheval Blanc Paris never missing a beat. The actor side-steps into the spectacular suite, and dances towards the Belvedere bar. Then just as he is about to take an ice-cold sip, the Director yells cut, and Waititi makes a cameo as he asks Craig to take it from the top once more.
Belvedere vodka is made from Polish rye, purified water and goes through a distillation process by fire. It is produced in one of the world’s longest operating polish distilleries that has been making vodka since 1910. Belvedere’s master rye distillers draw from a 600-year polish vodka-making history to artfully craft rye into an extraordinary vodka of distinct taste and character.
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