Renowned for its exquisite craftsmanship and timeless designs, a celebrated American jewelry company David Yurman has consistently dazzled the world of fashion with its iconic pieces. Now, in the Fall of 2023, the brand is set to make history with the launch of its Sculpted Cable bracelet and an accompanying campaign that stars none other than the captivating Sofia Richie Grainge, marking her debut as the brand’s global ambassador. The campaign is a milestone for David Yurman, as it is the first to feature a single hero collection.
Nestled amidst the enchanting landscapes and organic architecture of the Kellogg Doolittle House in Joshua Tree, California, the Fall 2023 campaign serves as a breathtaking backdrop for the brand’s newest jewelry collection. Captured through the lens of renowned fashion photographer Glen Luchford and styled by the visionary Elin Svahn, the campaign was brought to life under the creative direction of Evan Yurman.
On set, Sofia Richie Grainge effortlessly embodied the essence of laid-back luxury that defines David Yurman. Her presence emphasized the brand’s creative spirit and modern sophistication, showcasing the jewelry’s unique appeal. In her own words, Sofia Richie Grainge expressed her affinity for David Yurman: “David Yurman embodies everything that I’m trying to express with my aesthetic – with how I dress, and how I want to feel, which for me is very timeless and elegant. This campaign is about paving your own way: really being confident, taking direction, and being the leader of your own pack.”
The star of this campaign, the Sculpted Cable bracelet, represents a reimagination of the original helix design. It features a subtle, lower-profile relief with meticulously carved and polished ridges that glisten with optimal luster. The wave-like designs pay homage to the timeless craftsmanship of the original Cable collection, seamlessly blending it with a contemporary sensibility. This new addition to David Yurman’s Sculpted Cable assortment is available in 18K yellow, rose, and white gold, both with and without hand-set pavé diamonds.
The Sculpted Cable design was meticulously crafted over several years, resulting in this refined iteration with slimmer, lower profiles. One version of the bracelet is adorned with 170 hand-set diamonds in graduated sizes, totaling up to 1.7 carats. These diamonds are expertly placed by David Yurman’s master craftspeople to accentuate the Cable fluting, adding a touch of brilliance to an already remarkable piece.
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