De Watère Champagne celebrates its 10-year anniversary with the launch of TEN21. The bottle of this Premier Cru composition of 50% Chardonnay and 50% Pinot Noir comes in full-body UV-activated sleeves.
TEN21 is the first Champagne ever to offer Augmented Reality features. Thanks to cutting-edge innovative Augmented Reality technology, De Watère’s logo and guardian of values within the brand, Theodore the Gryphon, comes alive for the first time. To enter into direct contact with Theodore, customers need to scan the QR code featured on every bottle, download the free App and scan the bottle with it.
We see AR as one of the most interesting channels to enter into a whole new kind of dialogue with our customers in the medium term. The possibilities are endless! They’re only being limited by current technology. – Martin A. Konorza, founder and Président of De Watère
Under daylight, TEN21 presents itself in the signature white-and-blue colors of De Watère. The UV / blacklight reveals the hidden design of the entire bottle – two Gryphons toasting each other with tiny champagne glasses to celebrate De Watère’s 10th anniversary.
TEN21’s blend of 50% Chardonnay and 50% Pinot Noir combined with De Watère’s signature respect for nature approach, tastes light and fun and emits the enticing smell of apricot and yellow fruits.
For TEN21, the same original production methods are being employed for which De Watère is known. Instead of just reducing the emissions from tractors, the brand employs horses. This keeps the soil nice and airy and the air clean, allowing its vines to freely develop to their full potential and De Watère Champagnes to truly shine.
The prices for TEN21 start from 23€ for the 20cl Petite and from 59€ for the 75cl bottle, which is roughly half of De Watère’s other Cuvées.