Hublot has always been a disruptor, challenging the conventional norms of watchmaking with innovation and artistic flair. The latest creation to emerge from its visionary workshop is the Big Bang Meca-10 Street Art – a fusion of masterful Haute Horlogerie and raw urban creativity.
The roots of this groundbreaking timepiece can be traced back to the ’90s when street art, particularly graffiti, transcended its rebellious origins to become a recognized art form. Street artists claimed city spaces and industrial wastelands as their canvas, giving birth to a new art movement. Little did they know that their unconventional journey would intersect with the trajectory of a Swiss luxury watchmaking brand – Hublot.
The story of Hublot’s rise in the 2000s is one of leaving opulent workshops in Geneva’s city center, establishing a high-tech Manufacture in Nyon, and reshaping the watchmaking landscape with a focus on innovation, originality, and distinctiveness. The collision of these two forces – urban street art and Swiss precision – resulted in the Big Bang Meca-10 Street Art.
Limited to just 10 pieces per model, this exclusive timepiece is a testament to Hublot’s extraordinary Research and Development prowess. The Meca-10 movement, introduced in 2016, defies traditional watchmaking norms with its playful and unique construction. The transparent composite casing allows a captivating view of the 223 parts, perforated blades, toothed crowns, and cogwheel system – a mechanical wonder that beckons to be explored.
What truly sets the Big Bang Meca-10 Street Art apart is its concrete composite case. Inspired by the texture and rough edges of real walls used by graffiti artists, the case is a testament to imperfection and durability. Enhanced with bio-based epoxy resin and graphene, the case mirrors the rough character of urban areas, making it as distinctive as the art it draws inspiration from.
Saiff Vasarhelyi, a street artist of raw talent, unleashed his creativity on four composite concrete cases, each telling a unique story. The meticulous process of applying motifs to the straps, Meca-10 movement, and dial required precision to ensure the watch’s mechanism remained unhampered by paint.
The production journey of these four models involved intricate trials, mirroring the techniques of street artists working on urban murals. Fine stencils and accurate airbrushes were employed to replicate designs precisely to the scale of the watch, resulting in a colorful and fluorescent explosion of hues under UV lights, day and night. To complete the package, each piece is presented in the iconic Hublot wooden case adorned with the same motifs as the watch
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