Hublot and a French record producer and DJ William Sami Étienne Grigahcine, known by his stage name DJ Snake, unveil an exclusive creation: the Big Bang DJ Snake. A watch features myriad facets, just like the most streamed French artist in the world who inspired it.
To be able to wear – and also offer my fans – a watch which reflects my personality is something that has been very important to me since the start of my partnership with Hublot. I am delighted to have been able to combine my inspiration with the expertise of the fantastic watchmakers and technicians at this Swiss brand. – DJ Snake
Electronic music artist has conquered the world with the track “Turn Down For What”, released in 2013. Since then, the hits have racked up: “Lean On”, “Loco Contigo”, “Let Me Love You” with Justin Bieber, and “Selfish Love” with Selena Gomez. He became the first French artist to have two songs with over a billion plays on Spotify, and also received Billboard Music Awards, MTV Music Awards, and no fewer than three NRJ Music Awards.
Hublot and DJ Snake have been partners since January 1st 2018, when he performed at Hublot’s closing evening during the FIFA World Cup in Russia. Three years later, the first watch of this partnership is being unveiled.
The Big Bang DJ Snake gleams with a thousand colored reflections. The bezel and the six titanium components of the 45-mm case are garnished with a “Newton’s Rings” effect which is achieved through charging with colors and precisely orienting the components to a certain position to receive the required hue. The result is an optical effect in which the colors change depending on the light and when viewed from different angles. The surface of the parts was hardened before the iridescent treatment in order to improve its adherence. The cut-outs on the outer edge of the bezel were designed by the star himself.
The upper face of the sapphire dial is decorated with a map of the world in the same colors as the case. This globe acts as DJ Snake’s signature. The lower section is skeletonized and treated to create sections with a black fumé finish. The watch is fitted with famous caliber HUB1242 UNICO movement, a flyback chronograph with a power reserve of 72 hours.
Limited to 100 pieces, the timepiece will come with two straps which are easily interchangeable thanks to the patented One Click system. The first is made from rubber, with a grey, black and purple camouflage pattern. The second, also rubber, has a black ribbed structure. The clasp on these straps also features the same “Newton’s Rings” effect as the case and bezel.