Dolce & Gabbana created a limited-edition lipstick to pay a tribute to Italian screen siren Sophia Loren and started an online pre-order campaign prior to its official release
The legend Sophia Loren has her own Dolce&Gabbana lipstick which is not only a limited-edition red hue but also a true collector’s item available for pre-order at www.dolcegabbana.com. An Italian film actress Sophia Loren has reportedly used the same lipstick brand and color for over thirty years but seems like it’s about to change as nobody can resist the new tempting Dolce&Gabbana shade.
The second most awarded actress ever, Sophia Loren, has a signature look when it comes to her make up and even now her color palette and method of application seem to go unchanged, she still rocks this look at 80. The strong Seventies fashion influence this season has Dolce&Gabbana leaning toward makeup with a retro feminine vibe, like Sophia Loren N°1 moisturizing dusty rose lipstick. With the help of Dolce&Gabbana’s new lipstick dedicated to the actress, women all over the world can create italianità, inimitable Italian character look.
Currently sold out at retailers such as Saks Fifth Avenue, Sophia Loren N°1 is a bright cherry red shade housed in Dolce & Gabbana’s standard gold tube, but is signed by the legend. On its website, Dolce & Gabbana emphasizes that a new beauty product is “more than just a lipstick” and offers to proceed to a signup page.
The customers can enter basic contact details to be placed on the pre-order list. For those who sign up, an email will be sent almost immediately after the contact information is entered. On September 21st at the Dolce&Gabbana Beauty Boutique in Corso Venezia 7, Milan they can receive their N° 1 lipstick.
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