Dom Pérignon and Lady Gaga come together for a collaboration that will push boundaries of creation, constant reinvention and passionate dedication to one’s craft. On April 6, the brand of vintage Champagne produced by the Champagne house of Moët & Chandon and American singer, songwriter, and actress will present an artistic project comprising an advertising campaign, limited edition bottles and a sculpture.
In the promotional image, the superstar is portrayed holding a 2006 vintage sparkling rosé in a deep purple-tinted bottle. She also teases an upcoming film for the announcement, which was made in collaboration with artist Nick Knight.
Their tradition is centuries old, but they push their own boundaries and find ways to reinvent themselves completely. And I am thrilled that we will be able to celebrate this together. – Lady Gaga
Dom Pérignon and Lady Gaga alliance will empower meaningful support for the singer’s Born This Way Foundation – a non-profit organization that aims to empower youth. It takes its name from her 2011 single and album. Oprah Winfrey, writer Deepak Chopra, and US Secretary of Health and Human Services Kathleen Sebelius spoke at the foundation’s inauguration at Harvard University. On September 22, 2020, Lady Gaga presented an anthology book, Channel Kindness: Stories of Kindness and Community, featuring fifty-one stories about kindness, bravery, and resilience from young people all over the world collected by the Born This Way Foundation.