Award-winning artisanal mezcal brand Dos Hombres Mezcal is rooted in promoting sustainability in the remote town of San Luis del Rio, Oaxaca, Mexico where it is made. Just in time for the holidays, the brand’s co-founders – actor and director Bryan Cranston, actor Aaron Paul and a third-generation mezcalero Gregorio Velasco – have announced a brand new merch collection that will direct 100% of proceeds to building infrastructure in the town. Proceeds will help support projects such as rebuilding roads, agave reforestation and water purification for the entire village of 500 inhabitants.
The collection includes a soft and cozy beanie with an adjustable folded brim ($25); a cordless hoodie adorned with a print on the chest and back ($70) and matching joggers ($60); a crewneck tee in a Black vintage wash ($40); a classic slim-fit bomber jacket ($95).
Dos Hombres Mezcal offers extremely limited Tobala bottling. Tobala plant has can be found in the wild and matured for at least 25 years before it can be harvested. As a sustainable spirit, for each Tobala the brand discovers, it plants two more in its place giving back to the earth. Dos Hombres only uses natural fertilizers (abono de arriera) available in the Oaxaca region. Agave waste from distillation (bagazo) is also utilized as a natural fertilizer for the agave. Soil is treated during the agave growing period (6-8 years) with these natural fertilizers. After harvest, soil is maintained intact for 3-4 years before planting agave plants again.
With a dedication to making a positive impact in the San Luis del Rio community, Dos Hombres constructed and donated a local water filtration system for the people of the town. This filtration system has provided the community with the capacity to process and supply purified water to all members of the village. The Breaking Bad stars’ alcohol brand built a cooling system to treat the water used to cool the copper stills during distillation so this water may be repurposed, to reduce the amount of water usage required for alcohol production. Dos Hombres uses only the highest quality local agave and sources only natural soil to be treated with natural fertilizers. There is no electricity used in the process of making Mezcal, however, Dos Hombres has installed solar panels nearby so that as the sun begins to set it is easier to see. Organic residues (linazas) in copper stills are set in an isolated container, after distillation. PH is organically neutralized with wood ashes, prior to waste disposal.
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