English singer, songwriter and an ambassador for PUMA Dua Lipa teases the recently released PUMA Suede Mayu. The sneakers in a new black colorway will be dropping later this week. Launched earlier this year, this silhouette takes design elements from one of the brand’s most iconic styles and blows up its proportions for a contemporary look.
Global pop star Dua Lipa fronts the latest campaign shot by Mario Sorrenti. She is seen pairing the newest colorway of the Suede Mayu with a black skirt, a knot crop top, and a chainmail camisole – showing how versatile the shoe can really be. The sneakers can be transformed to be used all day, for any type of look. Suede Mayu is a chic take on a classic, with over-the-top proportions and a wrapped platform midsole. The upper takes cues from one of PUMA’s most iconic styles. It’s cool, comfy and the perfect everyday shoe.
Dua Lipa is also featured in PUMA’s latest women’s brand campaign “She Moves Us”, which celebrates women who move together to achieve and connect through fashion, community, and sport. Supermodel Winnie Harlow and actress, model and activist Cara Delevingne also participate in the “She Moves Us” campaign. They are joined by numerous PUMA athletes such as WNBA star Skylar Diggins-Smith, golfer Lexi Thompson, footballer Nikita Parris and high jumper Yaroslava Mahuchikh.
The PUMA Suede Mayu will be available on PUMA.com, PUMA stores and select retailers starting August 18th.