Since 2019, Hublot has been supporting SORAI (Save Our Rhinos Africa India), an organization was founded by Hublot ambassador and former international cricket star Kevin Pietersen. His work helps keep endangered rhinos safe from poachers. To support the organization even more, the Swiss watchmaker revealed the third limited edition watch. Part of the proceeds from the sale of the 100 Big Bang Unico SORAI will be donated to SORAI. The colors selected for the third limited edition are those of sunset, reminiscent of the heightened danger faced by rhinos as night falls.
If purchasing a watch can buy time, then it is a small gesture with huge implications. Saving the rhino is an urgent matter for both the planet and future generations. When brand ambassador and former international cricketer Kevin Pietersen launched SORAI in 2018, we felt it was entirely natural to join forces with him in his race against time to beat the poachers. We have used our limited editions to help him gain access to more state-of-the-art technologies on the ground, put together more surveillance teams, as well as rescue injured or orphaned rhinos, with the single shared aim of shielding this endangered species. – Ricardo Guadalupe, Hublot CEO
The second largest mammal after the elephant, the rhino has seen its numbers decreased by 90% over the last ten years. On average, three wild rhinos are killed every day, leaving fewer than 30,000 rhinos currently alive across the world. And while trade in rhino horn has been banned internationally since 1977 by CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora), poachers continue to kill these wild animals for their horns, whose price is worth more per kilo than gold.
Since 2018, SORAI has supported projects to protect endangered animals, identify new technologies to fight poaching (thermal cameras, GPS tracking of animals) and raise awareness of the need to protect these endangered species. The organization is working to prevent poaching and hunting. There are many ways to combat poaching (raising public awareness, education, law enforcement, transmitters for tracking animals, increasing ranger numbers and creating sanctuaries for injured or orphaned animals). However, prevention and active rangers on the ground remain the most effective tools.
Proceeds from the sale of the Big Bang Unico SORAI will go directly to projects supported by SORAI to outfit helicopters with cameras, raise awareness in schools about the consequences of poaching and to provide backup to rangers on the ground. These strategies are implemented in South Africa as this country is home to more than 80% of the world’s total population of rhinos, with the majority of poaching taking place in Kruger National Park.
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