Emily Ratajkowski is the face of the new Viktor&Rolf FLOWERBOMB campaign. The American New York Times best-selling author, actress, model, activist and entrepreneur redefines what it means to be wholly female. Her debut essay collection “My Body” was released by Metropolitan Books, solidified by her New York Magazine essay – the magazine’s most-read story of 2020 – entitled “Buying Myself Back,” which led to the discourse around copyright and image ownership. Emily Ratajkowski is a woman that is both powerful and empowered. She uses her platform to promote a greater understanding of the changing face of femininity. She owns her unique femininity, sexuality and sensuality.
We have admired Emily Ratajkowski for a long time and we’re happy to welcome her to the Viktor&Rolf family. As her work clearly testifies, Emily is a multifaceted talent. Her wide range of qualities and talents make her into the perfect embodiment of FLOWERBOMB. – Viktor Horsting & Rolf Snoeren, founders and artistic directors of Viktor&Rolf
Launched 18 years ago by the Dutch avant-garde luxury fashion house, Viktor&Rolf FLOWERBOMB remains in the Top 10 US women’s fragrances and the Top 15 UK women’s fragrances since its release in 2005. The fragrance set the standard for floral gourmand fragrances and signals a new chapter of fragrance femininity.
As an author, activist, actress and entrepreneur, Emily Ratajkowski broke the model mold to express every facet of her nature. She expresses a new type of femininity, one that tempers sensitivity with strength, perfectly embodying the FLOWERBOMB ethos. – Sandrine Groslier, Luxe Fragrance Brands President, L’Oréal
In her first collaboration with the brand, the model appears in the fragrance’s film short directed by filmmakers Torso Solutions, featuring imagery directed and captured by photographers Inez & Vinoodh. In it, Ratajkowski explores the extraordinary power of transformation pushed to the extreme.
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