Louis Vuitton presents the LV Squad sneaker and LV Sunset mule in the new campaign starring American Internet personality, YouTube star, and fashion influencer Emma Chamberlain and TikTok’s most-followed creator Charli D’Amelio. In a vibrant campaign shot in Los Angeles, internet superstars showcase the LV Squad and LV Sunset, two new designs from the Pre-Fall 2021 collection designed by Nicolas Ghesquière. The LV Squad and LV Sunset feature Louis Vuitton’s new signature on a rubber tag.
The easy-to-wear LV Squad sneaker can complete any casual and even sophisticated look. Available in both high top and low top, different color laces add a contrasting appearance. The LV Squad sneaker and sneaker boot combine cotton canvas with calf-leather trim. The elevated outsole comes in white rubber with a pronounced tread. This chunky yet lightweight sneaker is boldly decorated with the LV Circle and Vuitton signatures on the side.
Animating the collection with punchy colors, including violet and blue, the LV Sunset mule proudly sports an oversized and ultra-comfortable padded Velcro strap. The fashionable mule is made from smooth calf leather. It features a padded front strap, which is adjusted with velcro, and an anatomic footbed for extra comfort. The color-matched upper is enhanced by the Vuitton rubber tag on the strap.
Louis Vuitton has previously partnered with Emma Chamberlain on multiple occasions. In May 2021, Charli D’Amelio and her sister co-created and became the face of Hollister’s Social Tourist apparel brand and prior to that Prada invited her to sit front row at its runway show in Milan.