Rolls-Royce is heading to the elite slopes of Courchevel and St. Moritz to provide an elegant backdrop to its clients’ winter season. Not only clients will enjoy drive and chauffeur experiences in Dawn, Ghost and Wraith, but will be offered to explore the multi award-winning New Phantom, which continues to be revered by the cognoscenti as “the best car in the world”. Dawn Black Badge and Ghost Black Badge will make their European debut.
In Courchevel, guests will be able to drive, or be chauffered, in the entire Rolls-Royce range, to the exquisite Le Lana Hotel. Patrons will be able to begin their Bespoke journey at a commissioning suite situated at the nearby Six Senses Residences. This extraordinary venue will also play host to lounge spaces in which clients can socialise and examine collectables curated by the brand. Supported by Rolls-Royce London and Rolls-Royce Monaco, representatives of the marque will be present during the key weeks of the European winter sports, 8th – 27th February.
Concurrently, the marque will also be at the iconic Badrutt’s Palace Hotel in St. Moritz, remaining there up to the 28th February, coinciding with the town’s key social dates. An elegant lounge at Badrutt’s will be transformed into a social hub for patrons before they depart for their Alpine experience in a Ghost, Wraith, Dawn or Black Badge motor car. Those who wish to arrive on the slopes in the ultimate style will be chauffeured to the bottom of the piste on request.
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