Aston Martin invited the BAFTA and Academy Award-nominated actress Felicity Jones to lead the new campaign for its benchmark-setting DBX707 – the world’s most powerful luxury SUV. The acclaimed British actress stars in the short film that was shot amongst the intense British landscape of Dartmoor National Park. Felicity Jones delivers a mighty monologue to the camera as an Aston Martin Racing Green DBX707 appears on the screen.
This captivating short film is an example of Aston Martin’s drive to inject emotion and intensity to our product marketing, challenging the creative conventions that customers have become accustomed to from the automotive sector. Eight months on from its breath-taking reveal, DBX707 continues to impress drivers with its thrilling performance, supercar driving dynamics and unmistakable style. Through this content, we have sought to bring those attributes to life in a creative way, pairing a powerful script with an elegant performer who delivers a strong, intense performance. Filmed and produced in the UK, the campaign reflects our passion for partnering with leading British talent to bring Aston Martin’s brand and our unique combination of ultra-luxury and high-performance to life. – Renato Bisignani, Global Head of Marketing & Communications at Aston Martin
The film and accompanying Power.Driven. creative is the first major product marketing campaign launched since the reveal of Aston Martin’s bold new creative identity Intensity.Driven. earlier this year.
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