Italian Luxury House FENDI and Thélios, the eyewear specialist of the LVMH Group, enter an exclusive partnership that aims to enhance the Maison’s eyewear category. Both LVMH Maisons join forces to elevate the desirability of FENDI Eyewear, establishing it as a leading brand in the luxury eyewear segment.
We are proud to start this new adventure with Thélios, who in parallel to FENDI, is truly committed to Italian craftsmanship, creativity, and innovation. I’m confident that this new partnership will mark a successful new chapter of FENDI’s long history in eyewear. – Serge Brunschwig, CEO of FENDI
FENDI and Thélios share the commitment to outstanding design, Italian craftsmanship, unique visual merchandising and selective distribution.
The first release under this partnership is the Fall/Winter 2021 collection, that includes sunglasses and optical frames. The collection will be available in FENDI stores and online, as well as within Thélios’s selective distribution network in July.
The name “Thélios” is the combination of the names of the Greek gods Theia, goddess of light and sight, and Helios, god of the sun. The company designs, produces and distributes sunglasses and optical frames for some of LVMH’s most prestigious brands: Dior, Fendi, Celine, Loewe, Stella McCartney, Kenzo, Fred, Berluti and Rimowa. With its Manifattura, located in Longarone, Italy, Thélios blends the distinct identity of each Maison with Italian craftsmanship to create exceptional luxury eyewear. The eyewear expert offers its own “enlightened look” on the sector, providing the highest level of quality and excellence both in its products and service.