Neiman Marcus continues its relationship – that dates back over 50 years – with luxury fashion brand Ferragamo. The luxury retailer announces the addition of the women’s ready-to-wear category concurrently with the fashion house’s debut collection from new Creative Director Maximilian Davis. Ferragamo will activate in-store moments, customer experiences and offer exclusive products. Seven stores across the country will host pop-up installations and feature store windows and visual displays that bring Ferragamo’s new red Pantone color across varying interpretations.
Our customers come to us for extraordinary experiences, and we are excited to partner with Ferragamo on this unique expression of their brand that comes to life through activations and exclusive product offerings as part of our strategy. As a global leader in the luxury industry, Ferragamo is one of our longstanding brand partners and it’s exciting to see Maximilan’s new creative direction for the house. We believe our customers will be instantly drawn to this playful and elegant collection across multiple categories, including the launch of women’s ready-to-wear. – Lana Todorovich, Chief Merchandising Officer, Neiman Marcus
Through the category expansion, Neiman Marcus will have six exclusive men’s and women’s looks from the Spring/Summer 23 collection, and a selection of wholesale exclusive handbags. Maximilian Davis’ debut collection recontextualizes Ferragamo’s longstanding relationship with Hollywood. The collection is now available in select stores across the country and online at NeimanMarcus.com. Neiman Marcus customers can discover exclusive access, world-class service, and one-of-a-kind experiences both online and in person, and explore private shopping appointments with expert style advisors.
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