Salvatore Ferragamo teamed up with young international creatives to develop a series of special projects during 2021. The first two chapters are Chinese New Year created in collaboration with the London-based illustrator Charlotte Mei and Valentine’s Day that sees five artists interpreting the idea of Patchwork of Love. The theme linking both projects is tangible dreams and the collective need to share a positive future vision.
The Italian sculpture Davide Ronco, Charlotte Mei, the American collage artist Johanna Goodman, the Turkish digital artist Mert Keskin and Dutch-born Ruth van Beek created a series of multimedia artworks that will feature in the Patchwork of Love campaign. This group narration is highly expressive and represents the modernity of love: different elements clashing to create a new whole, a dissimilarity that is only apparently impossible to distil.
The Ferragamo website and social channels showcase the work done by Charlotte Mei, Davide Ronco, Johanna Goodman, Mert Keskin and Ruth van Beek: collages, animation, illustrations, photos, videos and sculptures that rework elements symbolic for the brand, such as the Gancini logo and articles from the Ferragamo selection for Valentine’s Day.
Valentine’s Day product range includes Vara bag in red fabric decorated with the gilded heart shape metal buckle on the iconic bow. Vara shoes have mermaid-effect trompe-l’œil uppers in satin, inspired by a model from the archives, or in silk with contrasting crystal edging. Bijoux sees Gancini earring featuring layers of gold set with red rhinestones.
For him, accessories follow the black and red theme: the wallet with a 3D texture bears the Gancini logo.
For footwear, driving loafers and sneakers have an all-over Gancini pattern. Must-haves are the belts with buckle to personalise with initials and symbols. Completing the range are the dopp kit, red heart-weave tie and bracelet with metal fastening.