Ferragamo made an exciting announcement, revealing Jeno Lee, a South Korean K-pop artist and member of the popular group NCT, as their inaugural global male brand ambassador. This partnership marks a significant milestone in the collaboration between the esteemed Italian luxury fashion house and the globally acclaimed musician. Prior to this official announcement, Jeno had already established connections with the brand, having attended their Milan runway show in February 2023 and engaging in various activations as a brand partner.
Jeno Lee’s captivating personality and ability to connect with international young audiences, through his music, style and persona is exceptional. We’re driven by the same passion in our creativity and feel fortunate to have him join Ferragamo. – Maximilian Davis, Creative Director
The relationship between Ferragamo and Jeno Lee continues to flourish, promising a compelling fusion of fashion and music on a global scale.
It is such an honor to be a global ambassador for Ferragamo, a brand with an incredible heritage, craftmanship and style. I am very excited to create a synergy with the brand and looking forward to disclosing our future projects ! Stay tuned on both of us! – Jeno Lee
The multi-talented South Korean artist is known for his skills as a rapper, singer, dancer, model, and television host. His journey in the entertainment industry began at a young age when he started his career as a child commercials model. At the age of thirteen, Jeno’s exceptional talent caught the attention of SM Entertainment, leading to his discovery by the renowned agency. In August 2016, Jeno made his official debut as a member of the widely popular South Korean boy group NCT, specifically in the sub-unit NCT Dream. The group’s immense success and popularity have cemented its position as one of the best-selling boy bands in South Korea. Jeno’s versatility and dedication to his craft have contributed to his remarkable journey as a multifaceted artist.
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