On the evening of October 26th, fashion enthusiasts, influencers, and notable New Yorkers gathered at Lavan New York in Chelsea for a truly immersive experience hosted by Ferragamo. The occasion? The celebration of Ferragamo’s Fall-Winter 2023 Eyewear and Accessory Collections, was presented in a way that merged the rich heritage of the Renaissance with the contemporary vision of Creative Director Maximilian Davis.
The event was nothing short of a visual feast, as iconic paintings from the 15th and 16th centuries, courtesy of Le Gallerie degli Uffizi, adorned the venue. These masterpieces, the works of Bellini, Veronese, and Botticelli, served as the backdrop to Ferragamo’s latest collections. Davis, with his unique touch, placed muses, friends, and members of his diverse creative community within the context of these timeless artworks, creating a captivating dialogue between past and present.
The juxtaposition of historical art and modern luxury was a testament to Davis’ vision – a seamless blend of tradition and progress, past eras and future generations. As the spirit of the Renaissance intertwined with the world of 21st-century luxury, guests were treated to an extraordinary experience that transcended the boundaries of time and style.
The venue became a canvas for Ferragamo’s newest sunglasses, timepieces, and Hug handbags. Each product was carefully displayed against the backdrop of these classical masterpieces, adding a layer of sophistication to the already exquisite collection. Attendees reveled in the visual spectacle, sipping cocktails and savoring light bites as DJ Amrit Tietz set the perfect vibe for the evening.
The immersive experience reached its peak in the projection room, where campaign imagery and videos encircled the space, offering a larger-than-life encounter with Ferragamo’s vision. The fusion of art, fashion, and technology created a dynamic atmosphere, capturing the essence of the brand’s New Renaissance.
As the night came to a close, guests departed with more than just memories. Each attendee was gifted a pair of Ferragamo sunglasses, a token of appreciation that mirrored the brand’s commitment to luxury and style.
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