Ahead of the start to the 2021 FIA Formula 1 World Championship, Ferrari Trento is announced as the Official Sparkling Wine of Formula 1. Leading Italian traditional method winery’s award winning sparkling wine become the official toast of Formula 1® celebrations throughout 2021, and beyond. Similar to Formula 1®, the Italian family-owned winery based in Trentino, in the Italian Alps, is a global leader in its field, crafting its luxury Trentodoc wines for over a century.
We are very excited to announce this partnership with Formula 1® which is both an achievement and a starting point for us. It’s an achievement because it demonstrates the renown that our wines enjoy internationally, thanks to our team that works tirelessly across the board. It’s a starting point because we are just beginning this extraordinary adventure that will allow us to bring the Italian Art of Living to the celebrations of Formula 1®. – Matteo Lunelli, Ferrari Trento’s President and CEO
Ferrari Trento has been recognized by distinguished guests at major international events for decades, with a Ferrari Trentodoc Jeroboam bottle even making an appearance on a Formula 1® podium in the past.
This collaboration is based on shared values, such as the pursuit of excellence in every detail, innovation and passion. It is a great source of pride for us at Ferrari Trento and, I believe, a testament to the global appreciation of Italian excellence. – Simone Masè, General Manager of the Lunelli Group
This year Ferrari Trento introduces its world-class sparkling wine at all Formula 1® Grands Prix.