Four Seasons continues to redefine the luxury experience by showcasing authentic moments of care and service in its latest campaign – Based on a True Stay. At the heart of this campaign are real stories – 125 extraordinary tales of genuine service sourced from across the collection of Four Seasons hotels, resorts, residences, and beyond. Two particularly heartwarming stories, one from Megève and another from Boston, epitomize the essence of the Based on a True Stay campaign.
In Megève, the magic of stargazing became a dream come true for two guests, thanks to the attentive ears of hotel employees. What ensued was an agile and innovative mobilization to fulfill their dream of sleeping under the stars, followed by a morning filled with fresh coffee and decadent pastries. This story is a testament to the personalized and thoughtful experiences that define Four Seasons hospitality.
Meanwhile, in Boston, the staff orchestrated an elaborate scavenger hunt upon learning that a young guest had lost her first tooth just before check-in. The scavenger hunt, culminating in a special appearance by the Tooth Fairy, turned a potentially ordinary moment into a magical and unforgettable experience. These stories, beautifully brought to life by multidisciplinary storyteller Nathan Copan, exemplify the transformative power of kind-hearted interactions between guests and employees.
Copan, known for his work with leading luxury and consumer brands, utilized vibrant cinematography to capture the essence of these moments. From surprising honeymooners with a bespoke evening of stargazing in the Alps to crafting a personalized scavenger hunt hosted by the Tooth Fairy, the campaign showcases how little details can be transformed into lasting memories.
The impact of the Based on a True Stay campaign is undeniable. Garnering 715 million paid media impressions and driving new bookings globally, the August 2022 launch contributed significantly to Four Seasons’ brand awareness, search, target guest acquisition, earned media impressions, and social media engagement efforts. The campaign’s success not only builds upon the strength of the brand’s previous launch but also reaffirms the positive impact it has had in 2022.
Since its launch, the new brand identity has permeated Four Seasons’ channels, showcasing the brand’s vibrant, witty, and kindhearted voice and visuals. Looking ahead to 2023, the campaign will see an enhanced multi-million dollar paid media investment and integrated marketing effort, demonstrating the company’s commitment to reaching new and existing audiences.
The advertisements, set within Four Seasons Hotel Boston, Four Seasons Hotel Megève, and aboard the Four Seasons Private Jet Experience, are running across broadcast, digital, and social media platforms. These platforms aim to further highlight Four Seasons’ dedication to personalized service and unforgettable moments of care.
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