Giffard, the French producer of premium liqueurs and syrups, is making waves with the launch of its Non-Alcoholic Liqueur line in the United States. The debut collection features four exciting expressions and caters to the growing demand for zero-proof spirits, especially during the Dry January movement.
According to Impact Databank and IWSR, the market for non-alcoholic alternatives is experiencing exponential growth, reaching a market value of over $11 billion in 2022. Zero-proof spirits, in particular, saw a staggering 90% increase in sales, showcasing a shifting consumer preference toward healthier and more mindful choices.
Inspired by its rich liqueur and syrups portfolio, Giffard’s Non-Alcoholic Liqueurs break new ground by expanding the non-alcoholic category beyond traditional options. Leveraging five generations of tradition and expertise, Giffard uses the same fruits and plants as their alcoholic counterparts, employing traditional maceration techniques with French white wine vinegar.
Giffard’s proprietary process ensures the removal of vinegar notes on the nose and palate, creating a bright, non-alcoholic liqueur that mimics the experience of sipping alcohol. The result is a balanced acid profile, robust aromatics, and a round mouthfeel that adds sophistication to any non-alcoholic cocktail.
Giffard Non-Alcoholic Elderflower Liqueur
Crafted from hand-picked elderflowers, this expression boasts floral notes with exotic scents of lychee and saffron. Ideal for a NA twist on a G&T or a No-groni, it pairs well with lemon and tonic, delivering a refreshing and nuanced experience.
Giffard Non-Alcoholic Ginger Liqueur
Rooted in ginger, this warm and spicy expression balances scents of pepper, rose, herbs, and lemon. Perfect for a simple highball with lemonade or a zero-proof mule with soda water, it brings a delightful kick to non-alcoholic beverages.
Giffard Non-Alcoholic Grapefruit Liqueur
With a soft pink blush, Giffard Grapefruit is a delightful blend of zesty grapefruit, powerful floral, and vegetal notes. Mix it with sparkling lemon-lime soda for a refreshing cocktail or create a non-alcoholic Paloma riff with agave syrup.
Giffard Non-Alcoholic Pineapple Liqueur
A golden yellow elixir made from fresh pineapples, this expression offers exotic and caramelized candied fruit notes. Ideal for a daiquiri twist with a rum alternative or a booze-free Mai Tai with Giffard Orgeat Syrup, it adds a tropical flair to non-alcoholic mixology.
Each expression retails at $24.99 and will be available online and in select retailers. In honor of Dry January, the lineup will be available for purchase exclusively at non-alcoholic specialty shop Boisson.
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