IWC Schaffhausen released the fourth edition of its Sustainability Report that features a foreword by Gisele Bündchen, IWC’s newly appointed Environmental & Community Projects Advisor. The environmentalist and supermodel has served as a Goodwill Ambassador for the United Nations Environmental Program, and has been honoured by Harvard University and UCLA for her longstanding commitment to environmental problems.
When IWC performed the materiality analysis for their latest Report, they identified Biodiversity and Communities as two crucial areas to increase their efforts. Gisele Bündchen will bring her experience with these causes to IWC’s sustainability projects. She will also support the Swiss luxury watch manufacturer identifying initiatives to work on in the future.
Following the introduction of paper-based TimberTex straps in 2021, IWC launched its revolutionary MiraTex™ straps, a first for the market. IWC’s MiraTex™ straps are made with MIRUM®, a biobased, plastic-free, circular material that meets IWC’s strict standards of durability, flexibility and aesthetic beauty.
A portmanteau combining miracle and textile, MiraTex™ was engineered in close collaboration with Natural Fiber Welding (NFW), a material innovation company. Composed of plants and minerals including FSC certified natural rubber, fillers including cork powder and mineral colorants, NFW’s MIRUM® does not include any petrochemicals or plastic. Eliminating the tanning process, MIRUM® is much less resource-intensive to produce than animal and synthetic leather, thereby giving it a low carbon footprint. MIRUM® is also 100% recyclable and circular.
The IWC 2022 Sustainability Report is part of the company’s continued efforts to being transparent about the progress towards their sustainability goals. In 2020, IWC set nine targets to accomplish by 2022. Despite the pandemic, they have achieved many of their aims.
- Achieved RJC’s Chain of Custody (CoC)certification of watch components: a voluntary standard that certifies that the gold and platinum used in their supply chain are traceable and responsibly sourced;
- Switched to purchasing 100% renewable energy globally;
- Maintained a ‘Great Place to Work®’ certification;
- Achieved EQUAL-SALARY certification in Switzerland;
- Developed and piloted a blueprint for sustainable events.
Gisele Bündchen’s husband, the seven-time World Champion quarterback Tom Brady is IWC’s brand ambassador.
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