The house of Givenchy revealed a brand-new capsule collection in collaboration with Disney, starring Oswald, the Lucky Rabbit, in celebration of the Lunar New Year 2023 and Disney’s 100th anniversary. For this collaboration, Creative Director Matthew M. Williams worked with Disney to create a “one-of-a-kind world tour,” that connects Oswald’s high-energy spirit with his own directional aesthetic for Givenchy. A mischievous precursor to Mickey Mouse appears on clothes, bags and accessories to welcome the Year of the Rabbit.
Oswald was one of the first characters created by Walt Disney and his studio artists. This year, the rabbit returns to the spotlight in a new short film by Walt Disney Animation Studios, starring the Disney x Givenchy capsule collection. Accessories include earbud and phone cases, card carriers, caps and tennis shoes, all featuring Oswald, joined by totes and cross-body bags. For women, Oswald is reprised on T-shirts, shirts and sporty ensembles. Solo or with his sweetheart Ortensia, the rabbit also is featured on varsity jackets and a jean jacket. The capsule conveys positive messages to start the year with motifs reprising the emblematic 4G logo, hearts, flowers and musical notes. Oswald is ready to take on the world on his motorcycle in New York, and poses proudly in Shanghai in front of the Walt Disney Studios logo. His adventurous spirit features on hoodies, jeans, sweatshirts and track ensembles in a palette dominated by red, black and blue.
The collaboration continues on Snapchat with an exclusive animation created around the Lucky Rabbit. The capsule has been available worldwide since December 30 in stores and online.
#LUXAPPROVED
Be the first to leave a review.
