Glenfiddich, the world’s most awarded Single Malt Scotch Whisky brand, together with BlockBar, the premier non-fungible token (NFT) marketplace for luxury wine and spirits products, will launch a series of 15 limited edition liquor NFTs. Each NFT corresponds to a physical bottle of a 46-year-old whisky that has spent more than two decades in an Armagnac cask.
The tokens are available exclusively through BlockBar’s innovative NFT platform, which allows Glenfiddich to digitize and sell exclusive spirits products as NFTs directly to consumers. After acquiring the NFT, that serves as a digital receipt and verifies the ownership and the authenticity of the item, the buyer can become the owner of the physical product represented by the NFT. At any time, the buyer can resell or transfer the NFT through the BlockBar platform or to redeem it for the physical version. The world’s premier NFT marketplace stores the product and, upon request, delivers it to the buyer.
BlockBar’s state-of-the-art NFT platform ensures that buyers’ accounts won’t be compromised and their NFT’s won’t be stolen, because the tokens are protected by FireBlocks’ digital asset custody infrastructure and Chainalysis’ compliance technology.
BlockBar values transparency, authenticity, and quality assurance, and our partnership with Glenfiddich, the pinnacle of high end spirits, is the perfect partner to mark the launch of our mission to bridge the physical and digital worlds of luxury. We’re extremely proud to be providing the very first direct-to-consumer, fully authenticated wine & spirits platform via an NFT marketplace. This is an exciting and momentous time for the crypto, NFT, and luxury wine & spirits communities, and we can’t wait to announce many more exclusive releases in the near future. – Dov Falic, CEO of BlockBar
The first series of Glenfiddich NFTs will launch on October 19, 2021, on a first come, first served basis. Buyers may purchase the NFTs from BlockBar with Ethereum (ETH) or by credit card.