Gran Coramino Tequila Gran Coramino Tequila has taken the spirits industry by storm. Its latest brand campaign, centered around the captivating film Club Coramino, is a celebration of their shared philosophy: “Hard Work Tastes Different.” Let’s delve into the story behind Gran Coramino Tequila and the creative genius that brought their brand mantra to life.
Founded in 2022, Gran Coramino Tequila is the brainchild of Kevin Hart, the renowned comedian, entertainer, and businessman, and Juan Domingo Beckmann, an 11th generation tequila producer. Created in collaboration with Global Brand Equities and Proximo Spirits, this ultra-premium tequila brand represents a fusion of dedication and expertise. Gran Coramino Tequila’s journey mirrors Kevin Hart’s well-established reputation as the “Hardest Working Man in Hollywood.”
At the core of Gran Coramino Tequila’s brand philosophy lies the mantra “Hard Work Tastes Different.” This ethos not only drives Kevin Hart’s life but also underscores the relentless commitment that went into crafting Gran Coramino Tequila. The brand campaign captures this spirit, inviting everyone to appreciate the sweet taste of success that comes from unyielding effort and determination.
In a nod to the iconic cinematic style of Goodfellas, the Club Coramino campaign film pays homage to one of the most intricate scenes in film history – the legendary one-shot date scene. This time, the spotlight is on Kevin and his wife Eniko Hart, as they embark on their own romantic escapade. A surprise appearance by Michael Imperioli adds an unexpected twist to the narrative.
To breathe life into the campaign’s vision, Gran Coramino Tequila joined forces with director Sam Washington and Hartbeat, Kevin Hart’s global entertainment company. Spearheading the creative and production aspects of the Club Coramino film was PULSE, Hartbeat’s branded entertainment studio and marketing consultancy. Their aim was to create a campaign that resonated with authenticity and inclusivity, aligning perfectly with the values of Gran Coramino.
Sam Washington, the visionary director behind the film, expressed his honor in taking on the iconic project. Collaborating with comedy maestro Kevin Hart and seasoned actor Michael Imperioli was an exciting endeavor. The challenge was not only to infuse comedy seamlessly but also to ensure it harmonized with the brand’s essence. The result was an intricate scene that paid homage to tradition while embracing a contemporary flair, all achieved through dedication and hard work.
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