The French term “après-ski” – that translates literally to “after ski” or “after skiing” – was made popular in the Alps during the 1950s rise of commercial skiing. The phrase can refer to any post-ski activity like champagne toasts on slopeside terraces or hanging out with friends around ski lodge firepits. Après-ski has its own subsets of dress codes and activities, which depends on who you are, what kind of skier you are, and where you are. For skiers who start the afternoon after skiing in the slopeside chalets and restaurants, Gucci has just revealed the Gucci Après-Ski selection of a special winter wardrobe.
The Italian fashion brand also unveiled a campagn that shows a cast of mountain-goers embarking on an alpine getaway wearing the Gucci Après-Ski collection’s pieces. Captured by Max Siedentopf, friends venture out in coordinating sets defined by chevron-patterned quilting or the GG Monogram, as well as lug-soled boots inspired by cold-weather footwear and ski mask silhouettes from the Gucci Eyewear collection.
Furthermore, the campaign offers a first look at a forthcoming chapter of adidas x Gucci. Puffer jackets, sweaters, hiking-inspired boots, as well as the Gucci Diana tote bag and duffle bag enriched with a velvet logo expand upon the creativity seen in the collection combining the codes of the House with those of the sportswear brand.
The House continues its journey through adidas x Gucci and Gucci Valigeria, dressing Gucci Diana in three new styles.
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