Last year Gucci has introduced the first fragrance developed wholly under Alessandro Michele’s creative vision Gucci Bloom, a scent designed to celebrate the authenticity, vitality and diversity of women—flourishing in a natural, expressive and individual way. Few months later, Acqua Di Fiori started a new chapter to the world of Gucci Bloom and this year the story goes on with the launch of Gucci Bloom Nettare di Fiori.
Gucci Bloom Nettare Di Fiori was developed in creative collaboration with Alberto Morillas. The original scent is intensified into a Chypre Floral version that captures the authentic character of a woman. The scent conveys a deeper sense of femininity in the woody, sensual blend with top notes of Ginger and Rose, and a soft, enigmatic finish with base notes of Patchouli, Musks and Osmanthus. Presented in a lacquered bottle, reminiscent of porcelain, in a vintage powder pink shade with a black Herbarium print Gucci label appliqué.
Embodying the deep fragrance is the dreamlike new campaign by Glen Luchford. Dakota Johnson, Petra Collins and Hari Nef are in an apartment having a tea party. Around them overgrown plants and flowers entwine the space, transforming it into a room that drifts between dream and reality.
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