Drawing inspiration from Alessandro Michele’s passion for nature, the new Gucci Décor collection is presented in the whimsical setting of a topiary garden. Captured by Max Siedentopf, the campaign features porcelain tea sets, two-sided cushions, and moiré armchairs that reimagine the decorative landscape of a garden, creating a compelling allegory for how each piece of the collection redefines a space according to one’s individual taste.
The new Gucci Décor collection is defined by an eclectic mix of archival symbols and contemporary House codes. Designer luxury tableware includes teapots, cups, plates, creamers and mugs crafted from white Richard Ginori porcelain and decorated with Gucci’s Herbarium motif. Home accessories range features candle baskets garnished with the Flora print, a historic House motif seen throughout the entire collection. Trinket trays are made from Richard Ginori porcelain and printed with images inspired by the ready-to-wear collection.
Gucci Décor textiles range includes a floral jacquard wool blanket with lion. Reminiscent of intricate Persian rugs from the early 1900s, this blanket has a floral pattern with a vintage appearance. The wool jacquard style is complete with a tassel fringe along the edges. ‘XXV Guccy’ and a central lion head detail enrich the design further with signature House emblems. An embroidered heart patch decorates a black and white houndstooth cushion. The heart shape, seen in Gucci Aria, reappears here as part of the Gucci Love Parade collection as a symbol of romance.
The furniture collection features armchairs in a luxurious moire fabric on the front, and a geometric velvet upholstery on the back. The seat is trimmed with black braiding and fringes, enhancing the vintage silhouette. With a high back, hand rests and hollow shape which is designed to envelop, the hood chair is a traditional shape which is inspired by furniture pieces found in estates in medieval England and France.
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