Gucci Guilty revealed a new campaign led by Grammy Award-nominated musician A$AP Rocky, Emmy Award-winning actress Julia Garner, and Oscar-nominated actor, Elliot Page. Shot by Glen Luchford, it is a tribute to self-acceptance, friendship and love in all its forms.
The campaign invites each of us home – a symbolic place where we are free to accept who we are. In this space of imagination, A$AP Rocky, Julia Garner, and Elliot Page celebrate the countless iterations of love, embodying complete self-acceptance and showing how openness unleashes the purest form of expression.
The Gucci Guilty Pour Femme and Pour Homme fragrances invite us to explore, create, and connect to our truest selves from the safety of our hearts. The iconic Gucci Guilty fragrances are fresh, complex, and uninhibited blends of enduring sensuality.
Gucci Guilty Pour Homme represents the free spirit of a new generation of scent lovers. Individual, yet fusing together naturally, the men’s and women’s perfumes embody a declaration of self-expression and fearlessness. Top notes of Pink Pepper, a spicy, intense flavor mixed with invigorating Italian Lemon. In the heart are notes of Orange Blossom Absolute blended with Neroli and French Lavender. Base notes of Patchouli embody a modern expression of sensuality, mystery, and intrigue.
Gucci Guilty Pour Femme scent blends superior floral notes with enhanced natural fragrances. Top notes of Mandora is smoothed out by natural Bergamot and Pink Pepper. Heart notes of Lilac, contrasted with rosy and violet notes, and layered with Geranium Oil, resulting in a fine blend. The base notes include Patchouli and Ambery scents.
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