Gucci launched Gucci Town – a digital destination on Roblox that allows discovering more about the House and its heritage alongside the creative vision of Alessandro Michele. Furthermore, players will have an opportunity to express their own individuality and connect with like-minded individuals from all over the world.
Gucci Town takes on the form of a piazza – an open-air square that for centuries has been a space for people to meet and express themselves. Surrounding the central area is a series of spaces including Mini Game Heights, Creative Corner, Craftsmanship Court, Selfie Way, Power-up Place and the Gucci Shop – a boutique where visitors can purchase digital Gucci items to collect or to outfit Roblox avatars, and Vault Plaza – an exhibition space for Vault, i.e. Gucci’s experimental online space. Each place offers an immersive experience.
Pkayers will be able to compete in games to earn GG Gems; discover and create one-of-a-kind art pieces; learn about the House’s heritage and artisanship; wxplore the impossible conversations of Vault; show off their personal Gucci style; explore a boutique of limited-edition virtual items from Gucci; and connect with other players. The first collection of items in the Gucci Shop will be available until June 17, 2022, with a new limited Gucci Blondie bag released each week.
Last year, Gucci and Roblox came together for the Gucci Garden experience.
#LUXAPPROVED
Be the first to leave a review.
