Gucci revealed a new holiday campaign that draws inspiration from the world of travel and pays homage to the House’s founding history and heritage.
In this year’s Gucci Gift campaign, a cast of characters is portrayed boarding a luxury locomotive from a bygone era. The short film doesn’t focus on the destination but showcases the magic of the journey itself and the wonders that can be found in moments of togetherness during one’s travels. The protagonists of the Gucci Gift campaign climb aboard a train with all those essentials needed for a personal journey in an unknown world.
The holiday campaign is envisioned by Creative Director Alessandro Michele, the images are captured by Carlijn Jacobs and the film is shot by Jordan Hemingway. As the passenger meets another passenger, items from the House’s kaleidoscopic collections catch synchrony with each other. A monogram travel selection from the Gucci Valigeria collection is mixed with evening pieces including fine jewelry and watches, sparkling shoes, precious leather bags, gold-toned minaudieres, and ready-to-wear looks portraying elegance from the Gucci Cosmogonie collection.
Tableware and home decorations from Gucci Décor, and Gucci Lifestyle accessories, including pieces from the Gucci Pet Collection also appear alongside signature handbags in tone-on-tone palettes and pastel GG matelassé leather. Encased in precious designs, the Beauty gift selection makes holidays shine. A curated selection of gift ideas include the latest makeup and fragrance collections.
Be the first to leave a review.