Gucci celebrates the opening of the new eclectic and imaginative space at 63 Wooster Street. Inspired by the neighborhood’s artistic heritage, Gucci Wooster is the House’s first ever retail destination in SoHo, New York. Housing ready-to-wear, jewelry, accessories, and décor, the new space will also be the first place to feature the new Gucci DIY collection. A digital interactive tool will allow clients to view their customized product in real time through AR technology.
Gucci Wooster is nearly 10,000 square feet space which features a design conceived exclusively for this location to maintain the atmosphere of its 155-year-old building. Inside, visitors will interact with ‘Gucci Connectors’—whose focus is to connect clients to Gucci in a new, emotional way to discover the House’s latest products and collaborations.
Gucci Wooster also features a screening room with custom 3D screen technology, headphones and armchairs in turmeric velvet. For the opening, the room will feature the first of a four-part film/documentary series produced in collaboration with Frieze and shot by director Wu Tsang.
The multi-sensorial space also features a preview of the new Dapper Dan – Gucci collection before its worldwide launch and a music residency by John “Jellybean” Benitez, a fixture of the New York City club and music culture since the 80s.
Celebrating the House’s new space at 63 Wooster Street, Andy Warhol’s Interview Magazine re-printed limited quantities of the famed December 1985 Music Issue cover featuring Madonna, designed by Richard Bernstein. The reprinted issue features the original cover story with 26-year-old Madonna alongside new content. Rapper Nas talks to Dapper Dan about his recent collaboration with the House and an editorial photoshoot shows pieces from Gucci’s Fall Winter 2018 collection. Artist and director Wu Tsang discusses her experimental documentary of New York house music ‘Into the Space for Love,’ created in partnership with Gucci to debut at Frieze New York. The film will screen inside the Wooster space’s 3D cinema room. Supporting the surrounding SoHo community, Gucci and Interview offered special advertising for local businesses inside the magazine including Indochine, The Odeon and the New York Academy of Art. Interview’s reprinted limited edition issue will be on sale in Gucci Wooster.
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