Six years ago, H. Moser & Cie. pursued ultimate minimalism by removing the logo from its Concept dials. This year, Swiss luxury watch manufacturer has tapped seconde/seconde/ to redesign the Endeavour Centre Seconds Concept model. The Parisian artist exchanged the traditional hour hand with a pixelated eraser, a nod to the logo being erased to fully reveal the watchmaking creation and further highlighting the Maison’s expertise and manufacturing abilities.
By adding a disruptive element, seconde/seconde/ flips the aesthetic, providing a welcome contrast whilst respecting the elegance inherent to this model, playing with the very concept of our dials without logo or indices. – Edouard Meylan, CEO of H. Moser & Cie.
The steel case of the Endeavour Centre Seconds Concept conceals the self-winding calibre HMC 200, a manufacture movement entirely designed and created by H. Moser & Cie. Its regulating organ was created by H. Moser & Cie.’s sister company, Precision Engineering AG.
The “hand swap” – this principle designed to switch one or more hands on an existing watch – has become my signature and, for me, it is driven by this disruptive impulse. I want to upset the balance. Create disharmony. This dissonance is my way of disorienting the product, deconstructing it. So that I can then reconstruct it. To reveal an unknown facet or show another perspective. My perspective. The eraser, I see it as a banal everyday object which is taking power over the prestigious exceptional object. It is a metaphor for removal and for minimalism – notions clearly dear to H. Moser – but also a metaphor for that constant striving effort, for these fruitless attempts, often hidden from view, that we erase a thousand times before solving the equation, before successfully completing this work. To sometimes find what you seek, you must constantly make mistakes, and erase. – seconde/seconde/
The H. Moser & Cie. Endeavour Centre Seconds Concept x seconde/seconde/ is limited to 20 pieces and retails for $21,900. It is available only through the eCommerce page and is accompanied by an exclusive, numbered work by seconde/seconde/ that illustrates the collaboration.