To offer an immersive luxury experience for its customers, H. Moser & Cie. creates a holistic ecosystem created in partnership with Aura Consortium and Deloitte. It features a dedicated app that allows watch authentication through blockchain technology, access to an exclusive Swiss chalet in the metaverse space, and NFT digital artworks centered around their watches and their craftspeople. This digital project also highlights a 50-piece physical limited edition Endeavour Centre Seconds Genesis timepiece. Each watch bears a unique QR code engraved on its sapphire crystal to authenticate ownership, access to the metaverse, purchase priority for future editions, and invitations to exclusive events.
The Swiss watchmaker launches a dedicated app that allows watch authentication through blockchain technology, provided by Aura Blockchain Consortium. Through Aura SaaS, customers can access complete traceability and transparency through the product’s lifecycle from certification, warranty, insurance and further customer services. This authentication will eventually be introduced for all Moser timepieces. Non-speculative digital assets have also been created in the form of NFTs including digital artworks, in particular short “time capsule” videos promoting the product and the watchmakers behind it.
H. Moser & Cie. has created an immersive metaverse space where visitors can discover the history of the brand and the manufacture, and even get to know the Moser team in a new dimension. Designed as a modern Swiss chalet, it comprises both classic references to Switzerland as well as specific references to the brand, such as the Rhine Falls (Rheinfall), where the manufacture has its headquarters.
This innovative project centers around a concept watch Endeavour Centre Seconds Genesis or 01100111 01100101 01101110 01100101 01110011 01101001 01110011 in binary code. Its 3D-printed titanium crown and bezel appear pixelated and are perfectly paired with the watch’s microblasted steel case. This is the first piece in an exclusive triptych which will give each owner access to the next two pieces. Each 27,000 CHF Genesis watch comes with a unique QR code engraved on its sapphire crystal that allows to authenticate watch ownership, offering its owner access to the entire dedicated digital and virtual ecosystem. They will receive an opportunity to purchase certain future limited editions, membership in the Moser community, and exclusive invitations to brand launch events, and more.
To bring this project to life, H. Moser & Cie. joined forces with established prestigious partners. Deloitte Consulting Switzerland has mobilized key technological and industry leaders to let H. Moser & Cie. reimagine the future of luxury watches. These partners are Aura Blockchain Consortium, a leader in technological solutions for the luxury goods sector; Zurich Switzerland to insure the physical product and digital assets for this brand-new hybrid product; Crossmint for custody of tokens in a wallet accessible for the first time through a dedicated application; and Salesforce, making H. Moser & Cie. one of the first global customers across all industries to benefit from its Web 3.0 management suite.
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