Gucci taps Harry Styles to front the Gucci HA HA HA campaign. Stemming from the friendship between Creative Director Alessandro Michele and British singer-songwriter and actor, the campaign was captured by Mark Borthwick and showcases the ‘dream wardrobe’ defined by the eccentric use of romantic accents, dreamy prints, vintage details, and the expressive emotionality of the individual.
Set in an anonymous space, the Gucci HA HA HA campaign becomes a game of dress-up where Harry Styles showcases his expressive emotionality and gesturality to exhibit grandeur without pretense. Clothes are put on, paired with surprising accessories such as the Gucci Bamboo 1947 bag, then cast aside and piled up.
The name of the Gucci HA HA HA collection is the onomatopoeic sound of the written essence of the ‘laughing face’ emoji, as well as the initials of ‘Harry’ and ‘Alessandro.’ Featuring whimsical motifs and vibrant colors, the special collection of ready-to-wear, shoes and accessories represents the landing place of an inventive two-person journey. The range includes a double-breasted jacket and matching pants crafted from either dark camel solid herringbone wool, or camel corduroy. The pair of denim pants is created using light blue bleached wash broken twill denim and is decorated with the Gucci cherries embroidery on the back pocket.
The accessories range includes Jackie 1961 shoulder bag that was reinvented with metal eyelets for this collection. Gucci HA HA HA pince-nez glasses are crafted in gold metal. The pince-nez style, meaning “pinch nose” in English, dates back to the 15th Century and was a way to hold up glasses without earpieces. Available in black, brown and mustard yellow, the felt hat is garnished with a subtle Double G embroidery.
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