The premium streaming service HBO Max and luxury wines and spirits leader Moët Hennessy USA have signed a first-ever multi-brand partnership. The collaboration aims to enhance the at-home entertaining experience by pairing select Max Original series with iconic Moët Hennessy brands.
We are proud to be the first company to create a multi-brand partnership with HBO Max during a time when “home” has taken on exponential importance. Together, we have developed an entertaining-at-home resource which consumers can use to find tips and recipes to show off the new mixology and entertaining skills they have developed over the past year and spark unforgettable moments as they get together to watch their favorite shows. – Chad Stubbs, SVP Consumer Connections for Moët Hennessy USA
Viewers can visit www.moethennessyxhbomax.com to find unique ways to craft at-home viewing experiences, including cocktail and food pairing ideas and décor and music recommendations that bring Max Original show themes to life. Kicking off in June, the partnership allowed customers to create an In the Heights-inspired party with recipes like Moët sangria, small bites like Empanadas, and a Spotify playlist of tracks from the film’s original cast recording.
In July and August, Max and Moët Hennessy are reviving Aperitif Hour by inviting nature lovers and sparkling wine aficionados to enjoy the newly launched CHANDON Garden Spritz while watching this summer’s top florist competition, “Full Bloom,”, where ten innovative florists compete to win the $100,000 grand prize. Viewers can receive recipes and tips for hosting a pool or garden-side aperitif, as well as special master classes on creating, preserving, and table scaping the perfect flower arrangement, by Full Bloom contestant Lutfi Janania.
In August and September, Max Original The Hype and the newly launched Glenmorangie X continue the partnership with a celebration of freedom and personal expression. The partnership is year-long with other to-be-announced features, all designed to integrate Moët Hennessy brands such as Belvedere, Moët & Chandon, Hennessy, Volcan de mi Tierra and others, that thoughtfully align with HBO Max Original content.