Maison Hennessy announced its first-ever NFTs in partnership with BlockBar, the world’s first NFT DTC marketplace, featuring Hennessy·8. With a starting price of $226,450, the non-fungible token collection includes two Hennessy·8 NFTs numbered 1/250 and 250/250, representing the age of the distillery. The buyer will also receive an opportunity to visit the Hennessy estate in Cognac, France.
Upon purchase, the cryptographic version will be held securely by BlockBar, with a record of authenticity held on the blockchain as a digital certificate of ownership. The buyer may choose either to redeem the physical product and have it delivered from BlockBar’s secure storage facility or to trade its NFT version within the BlockBar.com marketplace.
The Hennessy·8 NFTs is offered in both physical and digital attributes. A commemorative sculpture accompanies each purchase, along with a jewel-like copper key to open the physical chest, which houses the carafe. Designed by Arik Levy using oak staves sourced from La Sarrazine, the chest is crafted of 25 layers, each one symbolizing 10 years of Hennessy’s history. An elegant toolbox includes 4 tasting glasses originally designed by glassmaker Georg Riedel and Yann Fillioux 30 years ago; these have been re-edited exclusively for Hennessy·8. A pipette made of oak barrel wood and a cork holder are also included. A keepsake brochure describing the spirit of Hennessy·8, a personalized authentication plate, and a numbered certificate signed by Yann Fillioux complete the presentation of the Hennessy·8 legacy cognac.
The two Hennessy·8 NFTs available to one buyer only, priced at 70.47 ETH (around $226,450), will drop on Wednesday 12th January 2022 via blockbar.com. At 9:30 AM EST, a lobby will open for users. To obtain access a user must have 1 ETH in their wallet and have it connected to the site. At 10:00 AM EST, all users in the lobby will be shuffled into a random order. BlockBar will then proceed through the queue. Each person at the top of the queue will be given 10 minutes to submit a deposit of 1 ETH and then a further 48 hours to submit the remaining balance.
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