Hip Hop, the influential and vibrant genre that has shaped music and culture for half a century, is receiving a grand celebration from Hennessy, the world’s best-selling Cognac. In recognition of this milestone, Hennessy is launching a Limited-Edition Hennessy V.S bottle, designed in collaboration with Grammy-Award winning rap legend, Nas. This partnership not only pays tribute to the rich legacy of Hip Hop but also looks forward to the next 50 years. The commemorative bottle will be unveiled on July 20, accompanied by a unique digital mapping event showcasing the breadth and depth of Hip Hop culture. Additionally, Hennessy is launching an AI-led experience called Hennessy AI.bum Covers, allowing fans to transform their selfies into personalized album covers inspired by iconic Hip Hop eras. This celebration is part of Hennessy’s Rep Yours campaign, which encourages fans to express what Hip Hop means to them through immersive digital experiences.
Hennessy’s enduring connection with Hip Hop is exemplified by its long-standing partnership with Nas. The relationship between the iconic Cognac brand and the influential rapper has spanned over a decade, transcending generations and cultures. Nas’ contribution to the genre and his role as a Hip Hop icon make him the perfect collaborator to celebrate this momentous occasion. Together, Hennessy and Nas have created a Limited-Edition bottle that captures the essence and energy of Hip Hop.
Nas, in partnership with renowned photographer Renell Medrano, has narrated a film that serves as his love letter to Hip Hop. The film showcases the new Limited-Edition Hennessy V.S bottle, combining imagery and Nas’ personal perspective to encapsulate the spirit of the genre. Renell Medrano, who hails from the Bronx, draws inspiration from her New York roots, adding an authentic touch to the film.
To bring the excitement of the launch party to consumers at home, Hennessy’s expert mixologists have crafted three unique cocktails that pay homage to Hip Hop and its flavors:
- The Big Apple: This cocktail represents the birthplace of Hip Hop and takes inspiration from Nas himself. The fruity notes of Hennessy V.S complement the cinnamon apple flavors, capturing the essence of the Big Apple.
- HenNASsy Honey: As a tribute to the collaboration between Hennessy and Nas, this cocktail combines the complexity of Hennessy V.S with the sweetness of honey and the tartness of lemon juice.
- Incredible Hennessy: A refreshing twist on a classic Hip Hop cocktail, this well-balanced drink showcases Hennessy’s legacy within the genre. Fans of both Hennessy and Hip Hop will find it instantly recognizable and enjoyable.
On August 11, the official birth date of Hip Hop, Hennessy will partner with its Team Hennessy ambassadors across 14 U.S. markets to host unique celebrations in honor of this significant day. Each event will reflect the contributions of the respective city to the genre, paying homage to the roots of Hip Hop while toasting to its enduring influence.
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