Hennessy inaugurated a new retail space at Paris landmark department store La Samaritaine to showcase the brand’s prestigious and rare cognacs and a new customization service. Located on the third floor, the new Hennessy corner draws inspiration from the Maison’s savoir-faire. Its curved, airy lines of display recall the oak staves worked by the cooper craftsmen.
Customers have an opportunity to try a new customization service and order a dedicated leather case specifically designed for the Hennessy Paradis magnum. An exclusive skin precisely wraps the curves of the bottle, just like the staves giving shape to barrels used for blending cognac. Entirely sheathed in braided leather, the design reveals the cognac in its decanter. The leather cover is made by French artisanal tanneries.
The art of calligraphy is taken up again with the Hennessy Hands workshop, allowing decanters to be personalized with a customized engraving. Customers can have their initials engraved on a Hennessy X.O or Hennessy Paradis bottle. The workshop also offers the possibility of selecting a leather clip accessory that harmoniously wraps around the neck of the decanters, available in various colors.
Hennessy is proud to offer this brand new space at La Samaritaine: it is the spirit of Cognac taking root in the heart of Paris. We are continuing our desire to promote the expertise of the Maison Hennessy. – Laurent Boillot, CEO of Hennessy
Throughout the year, the Hennessy space will feature exclusive collaborations of Hennessy limited editions created by designers and artists.
With this new offer, Hennessy invites you to discover a unique, made-to-measure experience. By capitalizing on our desire to create innovative, high-end concepts, we can offer our customers the opportunity to rediscover the French art of living. – Laurent Boidevezi, President of Moët Hennessy Asia Pacific, Travel Retail & Private Sales
The Hennessy space at La Samaritaine is accessible during opening hours. Personalization is done on-site.
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