When it comes to cognac, Hennessy is undoubtedly a name that stands out. As the world’s best-selling cognac, Hennessy has consistently delivered excellence and innovation in its products. The brand has just unveiled a striking new look for its iconic Hennessy V.S.O.P packaging. This update represents the first redesign in 10 years, symbolizing Hennessy’s commitment to honoring its heritage while embracing innovation and sustainability.
One of the most notable changes in the new packaging is the sleek silhouette of the Hennessy V.S.O.P bottle. The iconic shape of the bottle has undergone a subtle evolution, resulting in a more refined and elegant appearance. The uninterrupted, harmonious lines trace the outside of the bottle, creating a silhouette that exudes sophistication. Moreover, the new pedestal delicately reflects light, giving the illusion of a drop of precious cognac at the center, captivating the eye of the beholder.
In keeping with Hennessy’s commitment to honoring its know-how and heritage, the revisited bras armé is prominently engraved on the bottle. Surrounded by two half circles, this new “shield” pays homage to the genesis of Hennessy’s oldest assemblage. It symbolizes the historic encounter between James Hennessy and the Prince Regent George IV of England, two visionaries whose collaboration laid the foundation for Hennessy’s remarkable cognac.
Sustainability is a key focus for Hennessy, and the new packaging reflects this commitment. The bottle stopper now features an elegant and sustainable cork made of natural wood. What makes it even more remarkable is that the wood used for these stoppers is sourced from Forest Stewardship Council (FSC)-certified forests. This ensures the preservation of the liquid while promoting responsible forest management practices. Each bottle of Hennessy V.S.O.P becomes a unique masterpiece, thanks to the organic, dynamic nature of the cork.
The redesigned Hennessy V.S.O.P also boasts refined and eco-friendly details that enhance its overall appeal. Luxurious blind embossing and streamlined branding elevate the visual experience, while the use of non-coated paper gives the packaging a softer touch. These small yet impactful choices contribute to sustainability efforts, demonstrating Hennessy’s dedication to reducing its environmental footprint.
Eye-catching adornments further enhance the new design. The gift box features a standout red color, capturing attention and exuding a sense of luxury. Golden graphics add a touch of elegance and sophistication, harmonizing perfectly with the overall aesthetic.
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