Hennessy and the NBA are celebrating the third season of their collaboration with an immersive experience. This holiday season, travelers at Los Angeles International Airport (Terminal B) can step into one of three virtual worlds and attempt to break shot-blocking records.
Emulating the dynamic energy of a basketball match, Hennessy x NBA‘s “Never Stop, Never Settle” pop-up at Los Angeles International Airport features a digital game. After they are welcomed by virtual avatars, travelers can select one of three gaming universes and try to break shot-blocking records. Each participant will be able to take a photo memory of the experience home, while winners will receive a sleek white and gold basketball.
Travelers will have the opportunity to purchase NBA Limited Collector’s Editions of Cognac Hennessy V.S and Hennessy V.S.O.P, available at the pop-up. Bold and fragrant, Hennessy Very Special (V.S) is matured in new oak barrels. Hennessy V.S.O.P is a unique blend that has tamed the elements to craft and embody the original concept of cognac. Both Limited Edition bottles feature the NBA logo as well as basketball elements.
From November 1 to December 31, 2022, travelers flying into Los Angeles International Airport can admire a 12,300-square foot LED installation. Positioned on a rooftop on the approach to the airport, it features a striking black basketball court and the phrase “Take Flight”.
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