Hennessy announced a collaboration with the world-renowned British fashion designer Kim Jones. Incorporating the richness of Hennessy X.O’s 150-year heritage with Kim Jones’ creative vision, the Hennessy X.O x Kim Jones collection features the Hennessy X.O Masterpiece designed by Kim Jones, the Hennessy X.O Limited Edition bottle by Kim Jones, and in a first for the brand, the HNY Low by Kim Jones. This is the first time Maison Hennessy has partnered with a fashion designer, and the designer collaborates with a spirits brand also for the first time.
Designed by Kim Jones and crafted in an LVMH-owned shoe factory in Italy, the limited edition HNY Low by Kim Jones is inspired by early basketball shoes. It is made of a light cognac-colored nubuck leather, a material that takes on the patina of time. A technical sole in tonal grooved rubber features an imprint of cognac vines and the collection’s logo on its underside. The initials KJ and the Hennessy bras armé emblem can be seen on the heel.
Each pair of HNY Low by Kim Jones comes in cotton dust bags bound by a high-end drawstring, a shape recalling bottles that used to be wrapped in the thick paper during travel. The sneakers are presented in an oak box that revisits the barrels used to age the eaux-de-vie. Priced at 650 euros, the HNY Low by Kim Jones will drop in March 2023 in partnership with HBX.
Designed by Kim Jones, produced using 3D printing technology, and finished by hand, the sculptural Hennessy X.O Masterpiece has been created in only 200 examples. A specially developed titanium casing envelops the bottle like an architectural second skin. Its twisting folds draw inspiration from both the couture technique of draping and the way in which, at the turn of the 20th century, Hennessy bottles were hand-enveloped in tissue paper as a way of protecting their parchment paper labels. Its base, an undulating oak plateau, nods to the barrels used to age eaux-de-vie. The cognac can be extracted using the fusil designed by Kim Jones. The decanter itself has been dipped in gradient colors, an effect inspired by the shades of the different eaux-de-vie selected by the Master Blender to compose Hennessy X.O.
The Hennessy X.O bottle is encased in an aluminum second skin, its structure showcasing the signature shape of the bottle while evoking a couture silhouette.
To mark the launch of the collection, Hennessy X.O unveils The Fabric of Time, a campaign video that shows Kim Jones discovering the Hennessy X.O universe. Created by the French creative trio Bleu Désert, the video places the collection at the convergence of human and mechanical movement.
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