Pininfarina Architecture has showcased for the first time its most recognized projects at MIPIM, one of the world most important property and real estate fair. The event gathered the most influential international property players from the office, residential, retail, healthcare, sport, logistics and industrial sectors. Among the exhibited projects is Higold Headquarter, the first Pininfarina architectural project in China which is scheduled to be completed in 2019.
Higold, a cutting-edge high-tech company, with a high level engineering and technology research center, is active in the fields of kitchen hardware, sink, closet hardware and outdoor furniture. Pininfarina-designed Higold Headquarter was conceived to be a full expression of the company’s core values: creativity and leadership. The new building in Shunde is an iconic, elegant complex where architectural elements, public space and products are integrated in a unique identity.
The Higold Headquarter project takes its origin from the connection between two buildings, drawing inspiration from a mother’s arm that reaches the child’s hand and Pininfarina Architecture was commissioned to design the whole architectural project, from the façade design to the landscape. The extension of the mother’s arm that reaches the child’s hand has been the driving element of the whole project, focused on the creation of a connection bridge.
A connection bridge links the building and showroom to a glass-walled guesthouse via a connection bridge. The guesthouse will house apartments, a bar, a gym, and restaurants, as well as a rooftop terrace with a golf area. Outfitted with a pool, spa, and heliport, the building’s rooftop terrace offers the unprecedented vista of the Shunde District.
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